It has never been a more challenging time to be a Chief Marketing Officer. Among issues specific to their organizations, CMOs are dealing with rapid changes in technology, global competition, the recession and growing stakeholder demands. The fast-changing demands of the job have previously shortened the tenure of the CMO to less than that of the average NFL Quarterback. In a highly interactive panel discussion CMOs of major companies will share their own challenges, their tough “learnings," and their playbooks for what they believe lies ahead in the global economy.
• Diane Adams, CMO of FXI
• Scott Weintraub, CMO of HRM
• Jane Tayler, VP of Communications and Marketing of the Wilderness Society
The discussion moderator will be Margaret "Meg" Meloy, Associate Professor, Department of Marketing, Smeal College of Business at Penn State University.
This event is being sponsored by the following organizations: Philadelphia Direct Marketing Association (PDMA), Philadelphia Chapter of the American Marketing Association (PAMA), Sales & Marketing Executives of Philadelphia (SMEI), the Philadelphia Business Marketing Association (BMA), and the Marketing Executives Networking Group of Philadelphia (MENG), and Penn State Smeal College of Business.
Please contact your specific organization for a discount code for this event!